A1Revenue has plateaued
The 60-day programme
You pick Point B. We build the road.
Point B could be
A client-getting system, built with you. Miss Point B and we keep working free.
Point A · attention, scattered
Point A
Everyone starts somewhere different.
Swipe. See which one is yours.
A2Leads don’t fit
“Everyone enquires. Hardly anyone is right for us.”
A3Clients are unpredictable
“Some months we’re slammed. Some months it’s silent.”
A4Ads didn’t convert
“We tried ads once. Spent the money. Got nothing back.”
A5The ticket is too low
“What a client pays doesn’t cover what growth costs.”
A6Everything runs through you
“If I stop selling, everything stops.”
Different Point A. Same missing layer.
Where it leaks
Attention is the easy part.
Meta will find you attention. Your bank will count the revenue.
Attention
The middle layeroffer · argument · mechanism
Clients
Attention0
Clients0
Illustration, not a client result
Attention is rented. A system is owned.
What you’ve probably tried
Why the usual routes stall.
Same start. Same finish line. Tap a lane.
What we build
We rebuild what you sell, then build the machine that fills it.
01
Offer and positioning
Rebuilt so the right buyer says yes.
02
Funnel and qualifier
A form that filters out the wrong leads.
03
Ad scripts and direction
Raw, direct-to-camera, aimed at one pain.
04
Ads, setup and tracking
Live around Day 11, in your own account.
05
Six written playbooks
Qualify, book, close. Your team keeps every one.
06
Daily signal, weekly report
You never have to ask how it’s going.
The ads stop the day you stop paying for ads. The playbooks don’t.
Point B
Anything you can put a number and a date on.
The 60 days
You pick Point B on Day 1. We check it on Day 60.
Days 1–10Decide everything
D11D30D60
We do
You do
Starts Day 11. Runs to Day 60.
You never have to ask how it’s going.
Every day from launch, you get a message. Every week, a full report. Including the days there’s nothing good to say.
Tap any day. Example format, not client data.
The guarantee
Point A to Point B in sixty days, or we keep working free.
Point B is in writing before money moves. It cuts both ways: the free work applies when you’ve done your side, every task, on time.
Free work, until it’s hitDay 1Day 60Point B
A
A small start
The first sixty days are priced low on purpose. We agree the fee, and how it’s paid, on the call.
B
Ad spend is yours
It goes from you straight to Meta. It never passes through us.
C
Worst case, you keep it
Even a slow run leaves you a funnel, a qualifier and six playbooks you didn’t have.
Done with you
Two lanes. Both of us have work to do.
We build
- Offer and positioning
- Ads, funnel and tracking
- Six written playbooks
- Daily signal, weekly report
- Help finding a setter or closer
You run
- Shoot the videos we direct
- Join the weekly call
- Answer every lead in a day
- Take the calls with the playbooks
- Every task, on time
We never sell or close for you. Every asset, playbook and account is yours.
After Day 60
Day 61 is a decision, not a renewal.
Day 60 · Point B
Path one · Higher fixed feeA bigger systemMore spend behind what works, a second market, a higher ticket.
Path two · Lower fee + a shareWe win when you winPay less up front, share what the system closes.
Or stop hereKeep every assetEvery playbook and account stays yours.
We build for a working relationship of six months or more. The first sixty days are how we both find out.
Is this for you?
Built for founders who already sell, and move fast.
Be honest. Tap what’s true for you right now.
0/4Tap what’s true
Not yet, if youwant us to sell or close for youwant a deal with no money indon’t have an offer yetwant to wait and see
I decide who I work with. Booking a call doesn’t mean you’ll get an offer.
The next step · 30 minutes
What happens on the call.
1
We find the leak
Your offer, your buyer, your real numbers, what happens after the click.
2
We pick Point B
One result, with a number and a date, that we can both check.
3
You get an honest read
If this isn’t worth doing for you, we’ll say so on that call, not three weeks in.
Comparing a few options? Good. Afterwards you get a written breakdown of your sixty days to compare properly.
Before you ask
The honest answers.
Who you’d work with
DM
Dev Mody
Founder, MiddlayerI build the offer and the system, and I’m on every call. I only take on founders I think we can get to Point B.
Thirty minutes.
Bring your Point B and your real numbers. You leave with the diagnosis either way.
Middlayer